Behind the scene of our last production for Y&R Milan and Leaf Italy

This is how we do it!

We produce commercials with perfectly photorealistic CGI cars.

This is a little semple of how we work.

This commercial comes from the idea of combining spare-time passions with job skills.
Recovering, repairing and customizing old Vespas is one of our staff hobbies.
You can appreciate the deep quest for aesthetic either with their hands or with their motion graphic softwares!

We like to define ourself as a “digital aesthetics lab”.
In fact Tax Free is either a Production Company, or a Creative Boutique, totally digital, but still with a handmade and artistic approach in realizing its projects.
Franco Tassi, Digital Director and Art Director, with past experience in the major Italian Adv Agencies, leads a team of animators, character and graphic designers,
digital artists, illustrators, carvers, editors; all together to bring new realities to life. Our passion is telling digital stories, with their characters and their worlds.
We mix live-action footage, graphics, real materials, 3D CGI, to create the largest range of media contents: Tv commercials, Video Art, Virals, Cartoons.
We can handle any step of a media production, with our network of photographers, musicians, sound designers, dubbers.
We reached the state of the arts in CGI cars, replicating with perfect realism the most important models from FIAT, Lancia, Citroën and Peugeot.
Several works as Parmareggio, Lete, Daikin and That’s Amore Findus, show our skill and fun in Character Designing and in fantastic worlds creation.
We are based in Parma, Italy; but we are anywhere there’s an idea to bring to life.